TikTok Ads Standard Plan

What You Get

This plan is for Boise businesses ready to advertise on TikTok with a serious monthly ad budget (up to $4,000/month). You provide up to 10 videos per month. We build the campaigns, test variations, manage bidding, and optimize performance.

Campaign Types Included

Boost Post campaigns
Website Traffic campaigns
Page Like campaigns
Website Retargeting
Custom Audience targeting
Conversion Ad campaigns
Lead Ad campaigns

What We Do

A/B testing on copy and creative. Bid management to get efficient results from your budget. Text and image ad optimization where applicable. Weekly performance snapshots and full monthly reports.

Dashboard Access

You get access to your BMG dashboard where you can see campaign performance, creative assets, and reporting in real time.

Support

Reach me by call, chat, or email. No setup fees. Cancel anytime.

How It Works

1. Social Media Assessment

We audit your current TikTok presence (if you have one) and give you recommendations for improving visibility and engagement before we launch paid campaigns.

2. Campaign Setup

Account creation if needed. Dashboard setup. We establish tone of voice, which products or services to feature, and your brand persona based on an initial questionnaire.

3. Content Planning

We write the ad copy, send it for your approval, and map out the creative roadmap for the month. You supply the video assets, we handle the rest.

4. Daily Monitoring

Your account is monitored daily to catch performance shifts early and adjust bids, targeting, or creative rotation as needed.

5. Performance Reporting

Weekly snapshots keep you informed. Full monthly reports show what we did and what results we achieved.

Here's what actually happens.

Month 1

Month 1 Deliverables

Social media profile audit and recommendations
TikTok Ads account setup and dashboard configuration
Initial questionnaire to define brand voice, products/services, and audience
Campaign setup: Boost Post, Website Traffic, Page Likes, Retargeting, Custom Audiences, Conversion Ads, Lead Ads
Ad copy written and approved
Up to 10 video ads launched (client-provided video assets)
A/B testing initiated on copy and creative
Bid management and optimization
Daily account monitoring
Weekly performance snapshot
Full monthly performance report

Month 2

Month 2 Deliverables

Continued campaign management across all active campaign types
Up to 10 new video ads (client-provided assets)
A/B testing refinement based on Month 1 data
Ongoing bid adjustments and budget optimization
Daily account monitoring
Weekly performance snapshot
Full monthly performance report

Ongoing

Month 3+ Ongoing Deliverables

Full campaign management and optimization
Up to 10 video ads per month (client-provided assets)
Continuous A/B testing and creative rotation
Bid management to maximize ROI within ad spend cap
Daily monitoring and performance adjustments
Weekly performance snapshot
Full monthly performance report

All plans include dashboard access, campaign setup and management, A/B testing, bid optimization, daily monitoring, weekly snapshots, monthly reports, and direct support.

Common questions.

No problem. We work with what you provide. Fewer videos just means we focus testing and budget on the strongest performers.

No. If you don’t have one, we set it up as part of the onboarding process.

This plan supports up to $4,000/month in TikTok ad spend. That’s your budget paid directly to TikTok, separate from the management fee.

Yes. No long-term contract. Cancel anytime with notice.

You upload them to the dashboard or send them directly to me. We handle the rest (copy, targeting, placement, optimization).

Depends on your offer, creative quality, and audience. We optimize for the best performance your budget and assets allow. Weekly and monthly reports show exactly what’s working.

No. You provide the video assets. We write the ad copy, set up the campaigns, and manage performance.

Call, chat, or email. You work directly with me.