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Google & Paid Ads

Dynamic PPC Plan

Built for campaigns running up to $20,000/month in ad spend. You get Google Ads, Bing Ads, conversion tracking, click fraud monitoring, and all the extensions and optimization that make paid search work.

What You Get

This is the plan for serious ad budgets. Up to $20,000/month in spend, managed end-to-end. Google Ads, Bing Ads, Search Network placement, full conversion tracking, click fraud detection, and every extension Google offers, sitelinks, callouts, call extensions, structured snippets, location pins.

You work directly with me. Behind me is a full team, Google and Bing certified, that handles campaign builds, bid management, negative keyword sweeps, geographic analysis, and weekly reporting. You get the personal attention, they do the execution.

What We Do

Site Assessment & Intake
We audit your site, your current presence, your target audience. We figure out what you’re selling and who’s buying.

Keyword Research & Ad Groups
Comprehensive keyword research. Tight ad groups built around search intent. Bid management from day one. If you want certain keywords prioritized, we do that.

Ad Creation
Our PPC team writes ads that match the keywords in each group. We can layer in business location, contact info, service pricing, anything that helps the click convert.

Automated Reporting
Weekly and monthly performance reports go out automatically. You’ll see spend, clicks, conversions, cost-per-acquisition, everything that matters.

Why This Works

White-Label Dashboard
You get a BMG-branded dashboard. Your clients (if you’re an agency) or you (if you’re the business owner) can log in anytime and see campaign performance in real time. Email notifications come from your domain, not ours.

No Setup Fees
We don’t charge onboarding fees. The monthly price is the monthly price.

Full Transparency
Every task we complete shows up in your dashboard. Every dollar spent is accounted for. You’ll have direct access to the Google Ads and Bing Ads accounts we set up, full admin access, no gatekeeping.

Active Campaign Monitoring
We watch every campaign for performance drops, budget pacing issues, keyword decay. Weekly and monthly check-ins keep the campaign aligned with your goals.

Here's what actually happens.

01
Month 1

Month 1 Deliverables

  • Dashboard account creation and setup
  • Campaign kick-off call to understand business objectives
  • Create and link Google Ads account
  • Create and link Bing Ads account
  • Keyword research and ad group creation
  • Conversion tracking setup
  • Campaign and ad group setup
  • Google Analytics account creation, setup, and linking with Google Ads
  • Google Search Console account creation, setup, and linking with Google Ads
  • Google Extensions setup: Sitelinks, Callout, Call, Structured Snippets, Location extensions
  • Call tracking setup and dashboard integration (if opted for)
  • Keyword bid management
  • Click fraud detection setup and monitoring
  • Form tracking setup and monitoring
  • Pausing underperforming keywords and ads
  • Adding negative keywords
  • Weekly PPC reports
  • Month 1 PPC performance report
02
Month 2

Month 2 and Ongoing

  • Keyword bid management
  • Adding relevant keywords
  • Adding negative keywords
  • Custom ad scheduling
  • Geographic report analysis
  • Click fraud monitoring
  • Form leads monitoring
  • Monitoring campaign progress and making adjustments
  • Weekly PPC reports
  • Monthly PPC performance report (includes click fraud report)

All plans include dashboard access, website form lead tracking, review widget, automated weekly and monthly reporting, and support via email and chat.

$1,430
per month

30-minute call to confirm fit. No commitment.

Common questions.

What is PPC? Pay-per-click advertising. You pay a search engine (Google, Bing) to show your ad when someone searches for your keywords. You only pay when someone clicks. It’s the fastest way to get in front of people actively looking for what you sell.

Who should use this service? Businesses that want immediate visibility on Google and Bing. If you’re launching a new product, entering a new market, or just tired of waiting for organic search to kick in, PPC gets you there now.

What happens after I order? We’ll schedule a kick-off call within 24 hours. We’ll talk through your goals, your target audience, your offer. Then we build the campaign. You’ll get weekly updates from day one.

How much does PPC cost? We offer five PPC plans. This is the Dynamic Plan, built for budgets up to $20,000/month in ad spend. The management fee is separate from your ad spend. No setup fees. Pricing is on the main PPC page.

How do I know it’s working? You’ll have access to your BMG dashboard and direct admin access to the Google Ads and Bing Ads accounts. You can see every dollar spent, every keyword, every ad, every conversion. Weekly and monthly reports break it all down.

Does this guarantee my ad shows up at the top of Google? No. Google ranks ads based on bid price, quality score, ad relevance, landing page experience, and about 100 other factors. We optimize for all of them, but Google decides final placement. That system is what makes PPC work, it rewards good ads and penalizes junk.

Will this guarantee sales? No. PPC puts your ad in front of people searching for what you sell. Whether they buy depends on your offer, your pricing, your site, your product. We can’t control that. We can make sure the right people see your ad at the right time.

Should I use a landing page or just send people to my homepage? Landing page, always. People clicking PPC ads have higher purchase intent than casual browsers. They need a page that matches the ad and gets them to convert. We offer free landing page analysis and can build optimized pages for an additional fee.

Do I have access to the campaigns you create? Yes. Full admin access to Google Ads and Bing Ads accounts. You can log in anytime and see everything.

How do I cancel? Contact me directly or reach out through the dashboard. Refunds depend on how much work has been completed at the time of cancellation. Services are prepaid, so if we’ve already done Month 1 deliverables, those are non-refundable.

More Google & Paid Ads

Other tiers in this category.

Ready when you are

Ready to talk about dynamic ppc plan?

30-minute call. We talk about your business, whether this tier fits, and what the next step looks like.

Maya is my 24/7 AI assistant. She picks up, asks the right questions, and gets a call on my calendar.